Welcome to Coulee Auto, your premier independent used car dealership in La Crosse, WI.
As the largest independent dealership in the area, we offer a comprehensive range of services, including auto sales, servicing, and detailing.
Our dedicated team is committed to providing a positive, respectful, and honest experience for every customer. We pride ourselves on being responsive to your needs and maintaining a high level of competence in all that we do.
Whether you’re searching for the perfect pre-owned vehicle or need top-notch service and detailing, trust Coulee Auto to deliver excellence in every aspect of your automotive journey.
I am a young adult who is new to adult stuff like buying a car, I walked in there and told them my financial situation and what I was looking for and the rates I could afford. Carl was super nice about helping me and didn’t get annoyed or anything at the questions I asked or stuff I didn’t know. By the end of it I ended up with a 2016 Sonata and I absolutely love everything about it and I got it at a good price I can afford. Would definitely look to get another car from here!
What can I say...the best experience we've had purchasing a new car! From the time I put in the application (which by the way they never pressured us by calling back 2 seconds after I submitted the application or called us daily to see if we decided yet) to the time we drove our new car off the lot when WE were ready! They offered us the best prices available for both the car and car insurance. Never felt so at ease with Ethan and the rest of the team compared to others.
I brought 2 vehicles to Coulee Auto to have Krown Rust Protection spray onto the frames. Typically, I do this at home with cans but it is difficult/impossible to get it applied into all the nooks and crannies. The crew at Coulee Auto did a phenomenal job and it took roughly 45-60 minutes for each vehicle. If you care about your vehicles and plan on keeping them for a while, get them Krown sprayed and bring them to Coulee Auto. Bonus, there was a very friendly dog there named Moose !